Tropical plants, plainly explained.
She’s the tattooed plant queen, he’s the gentle giant. We sell rare aroids live every Monday, and we write the care guides we wish we’d had when we started.

Guides that actually answer the question
FundamentalsWater Quality & Its Effects on Houseplants
Tap, distilled, rainwater or filtered: what each does to a tropical houseplant, and which one yours actually wants.
FundamentalsUnderstanding Light
Bright indirect, low light, direct sun — decoding the light levels every care guide assumes you already know.
FundamentalsHow to Measure Light in Your Home
Light meters, phone apps and the shadow test, and which one to trust when they disagree.
The app we wish we’d had when we started
Everything we learned the expensive way, built into something you can carry around your house.
- 1Know where everything isEvery plant, sorted by room, with the care notes attached.
- 2Identify what you’ve gotPoint your camera at a NOID and get a real answer.
- 3Plant DoctorYellowing? Crisping? Get a diagnosis and a fix before you lose a $60 plant.
Who you’re buying from

Founder · Green Thumb Pro
Natalie
600+ leafy roommates and counting. Sells you your dream plant, then tells you exactly how not to kill it.

Research Guru · Bag Carrier
Richard
The one digging up the obscure botanical fact at 1am. Alocasias are his weakness.